Lesson 92-Proper Packaging

*Packaging-involves the arrangement of the products in containers,boxes,cans,plastic packs, before it reaches the consumers.
*Perishable Goods-are those that are easily soiled.
Ex. Foods & beverages
*Fragile Products-are those that are easily broken like ceramics,crystals,glass, & should otherwise be placed in a steady container wrapped with shredded paper or plastics or scrap foam to prevent it's breakage.

Lesson 91-Accurate Order Filling

Accuracy in filling customer's order is imperative. If the buyer does not receive the exact number or amount of what he purchased he either files a complaint for short orders, & does comes back to repeat his purchase.

Lesson 90-Courtesy & Efficiency in Customer Service

1.Courtesy-it arises from being gracious,polite & being considerate for the feelings of the customers.
2.Loyalty-a seller should be faithful to the company or product as well as to their colleagues.
3.Truthfulness-honesty & openness.
4.Efficiency-able,skillful,competent & energetic worker.

Lesson 89-Sales Promotion

Methods of Sales Promotion:
1.Direct Selling or Personal Selling-done by the Salesman or Salesclerk.
2.Advertising-a paid presentation of goods or products to the public through media,magazines,newspapers,radio,television,billboards,mail order catalog,& internet.

Lesson 88-Pricing

*Price-refers to value utility of the merchandise.
Consider the following in Pricing the Merchandise:
1. Value of goods & services.
2. Desirability of goods & services.
3. Season of the year
4. Competition of other brands & stores
5. Attitude of customers towards prices
6. Mark-up needs for profitability of the store.
*Mark-up-the difference between the cost price & the selling price of a product.
Formula for a Reasonable Mark-up:
Mark-up Percentage=100 x Estimated Expenses
____________________
Estimated Gross Sales-Estimated Expenses

Labels & Price Tags:
Republic Act No.71-The Price Tag Law(requires the proper labeling & price tag to be attached to the merchandise.)
Ways of Marking the Merchandise:
1. String Tags
2.Price Tickets
3.Hand & Rubber Stamp
4.Slot Tickets
5.Soft Special Pencil
6.Gummed Labels

Lesson 87-Types of Selling

2 General Types of Selling:
1. Wholesaling-act of selling in large quantities.The person who performs this activity is known as the wholesaler.
2.Retailing-act of selling in small quantities.The person who performs this activity is the retailer.
Classification of Selling:
1.According to Ownership
a)Independent Stores-owned & managed by a single family or individual.
b)Franchise-retailers(franchisee) who entered into a contract with the manufacturer or wholesaler referred to as the franchiser.
Ex. Jollibee,Chowking,McDonalds,KFC,etc.
c)Chain Stores-owned & managed by an individual or family or corporation.These offers the same line of business activity located in different places.
Ex. SM,Makro,Robinson,Purgold etc.
2.According to services rendered
a)Cash & Carry Store-sells goods on cash basis only.
b)C.O.D-goods are paid upon delivery.
c)Supermarkets-a self-service Store with wide variety of merchandise.Goods are departmentalized.
d)Credit Sale-customers buys goods on credit.The customer is given a specific period of time to pay his purchases.
e)Credit Card-the customers buys on credit.His purchases is guaranteed by the credit card company.Payment are directed to the card company either in full or partial payment.
3.According to Selling Method
a)Direct Selling-sells goods directly from the producers to the consumers.
b)Mail-Order House-sells goods through mail.Goods are ordered through a catalog & are delivered by mail or by door-to-door trucks.
c)Automated Vending Machines-a self-service coin-operated machine.
4.According to Merchandise Line
a)General Store-a retail store that sells a wide variety of merchandise.
b)Specialty Store-one-line specialty shop
c)Convenience Store-a Self-Service Store

Lesson 86-Types and Importance of Retailing

* Retail Store-owned by 1 person or family.
Classification of Retail Store:
1.General Store-it carries wide variety of unrelated merchandise like hardware,groceries,school supplies & even dry goods.
2.Single line Store-it carries only 1 line of merchandise.
3.Specialty Store-sells only 1 line of products whose specialty is different from others.

Importance of Retailing:
a.)It employs people.
b.)It is a source of income.
c.)It is a distribution center.
d.)It adds to the economic status of the community.
e.)Taxes paid add to the income of the national government.