Lesson 87-Types of Selling

2 General Types of Selling:
1. Wholesaling-act of selling in large quantities.The person who performs this activity is known as the wholesaler.
2.Retailing-act of selling in small quantities.The person who performs this activity is the retailer.
Classification of Selling:
1.According to Ownership
a)Independent Stores-owned & managed by a single family or individual.
b)Franchise-retailers(franchisee) who entered into a contract with the manufacturer or wholesaler referred to as the franchiser.
Ex. Jollibee,Chowking,McDonalds,KFC,etc.
c)Chain Stores-owned & managed by an individual or family or corporation.These offers the same line of business activity located in different places.
Ex. SM,Makro,Robinson,Purgold etc.
2.According to services rendered
a)Cash & Carry Store-sells goods on cash basis only.
b)C.O.D-goods are paid upon delivery.
c)Supermarkets-a self-service Store with wide variety of merchandise.Goods are departmentalized.
d)Credit Sale-customers buys goods on credit.The customer is given a specific period of time to pay his purchases.
e)Credit Card-the customers buys on credit.His purchases is guaranteed by the credit card company.Payment are directed to the card company either in full or partial payment.
3.According to Selling Method
a)Direct Selling-sells goods directly from the producers to the consumers.
b)Mail-Order House-sells goods through mail.Goods are ordered through a catalog & are delivered by mail or by door-to-door trucks.
c)Automated Vending Machines-a self-service coin-operated machine.
4.According to Merchandise Line
a)General Store-a retail store that sells a wide variety of merchandise.
b)Specialty Store-one-line specialty shop
c)Convenience Store-a Self-Service Store